Why the Four Squares?
The logo is a visual representation of my educational experiences, which have nurtured my leadership skills from within. The violet, black and gray squares represent my three disciplines of education: design management, advertising and graphic design.
The red square represents myself as a leader. It is in motion because it portrays my ability as a leader to stimulate action in others.

As a Design Manager I have studied business strategy, advertising and graphic design, all giving me a balanced skill set that is applicable to any creative industry. As an individual I have high ideals, always striving for excellence. I am a passionate person and work hard to achieve my goals.

I am a strong and stable person. I know what I want to achieve and I have ambition to complete it. This strength and stability is what makes me a powerful and authoritative leader.

I have a strong work ethic and an innate ability as a leader to stimulate action in others.

Design is best when it is practical. I view design as a process for solving problems. Whether the problem is communicating a message, or designing a functional object, the solution will be most useful if it is practical, yet still creative. I have studied the rules of design, and understand that they are timeless. Rules can't be broken until they are understood.

Management Philosophy
My management philosophy is based on that of the contingency theory, meaning a manager makes a decision only after they take into account all aspects of the current situation. This accounts for the development of a sound strategy, which in turn helps motivate fellow team members in the direction of an established goal by clarifying individual roles and task requirements. I place importance on the scope of a project so each individual knows their specific requirements, and how their role is interdependent with the rest of the project. Within this process communication is key. All team members should be able to openly communicate their concerns, questions, and praises without fear of hurting others. Without open communication projects lack direction and may never reach the end goal.